Red Nose Day Raises Funds to Aid Poor Children

Yesterday was Red Nose Day in the United States, a program that raises money to help poor children.  Launched by the non-profit Comic Relief in the United Kingdom in 1988, the program has raised $1 billion globally and is currently benefitting children in the poorest communities in 25 countries as well as all fifty American states.  Red Nose Day was first celebrated in the United States in 2015 and during the last three years has received donations of more than $90 million to help destitute children.

Last night NBC aired three consecutive shows to raise money for Red Nose Day that will help children be safe, healthy, and educated.  At 8 p.m. EDT Celebrity Ninja Warriors featured celebrities who were trained by “elite ninjas” to run the course.  The next hour the host of Running Wild with Bear Grylls for Red Nose Day took actress Julia Roberts to Kibera, a large slum in Nairobi, Kenya, which we profile in our book, on a quest to deliver vaccines.  Chris Hardwick hosted The Red Nose Day Special at 10:00 p.m.

Broadcast live from Rockefeller Center in New York City, this star-studded program raised more than $33 million.  Celebrities who urged viewers to give included Ben Affleck, Jack Black, Orlando Bloom, Bryan Cranston, Patrick Dempsey, Bear Grylls, Mindy Kaling, Mark Hamill, Matt Lauer, Rachel McAdams, Seth Meyers, Al Roker, Paul Rudd, Ben Stiller, and Kenan Thompson, along with the casts of This Is Us and Love Actually.

To support the Red Nose Day campaign, numerous iconic buildings across the nation were lighted up in red yesterday, including the Empire State Building in New York City, the Miami Tower in Miami, the Willis Tower in Chicago, the Bank of America Plaza in Dallas, and the U.S. Bank Tower in Los Angeles.

The money benefits Feeding America food banks, provides essential immunizations for needy children through the Children’s Health Fund, gives children a safe place to go after school and during the summer through the Boys & Girls Club of America, supplies children with clean water in Uganda through charity:water, and furnishes food, shelter, and clothing to homeless children through Covenant House.

Red noses are can be purchased at Walgreens and its subsidiary Duane Reade locations. Walgreens will donate 50 cents for each nose bought before June 3 to the Red Nose Day Fund.  You can also donate at, by calling 800-500-4373, or at any Walgreens.

The campaign's iconic red noses are sold exclusively at Walgreens and Duane Reade locations nationwide.


Gary SmithComment